Happy anniversary! We know we’ve only been together for a week and we’ve got a long way to go, but we’re gonna celebrate anyway.

You’ve probably heard that we already reached our funding goal and our first stretch goal. Not bad for the first seven days, huh? Well thanks to your help we also now know what our second Blank stretch color will be.

Yesterday we asked if you were team tri-blend light blue or team tri-blend red. It was heated, but after a few hours and more than 500 votes, we settled it. With 57% of the vote your next Blank stretch goal color is…

🥁 🥁 🥁

Tri-blend red!

Twitter leaned light blue. The Blank blog leaned red. We’re not gonna pick a favorite child here, but with tri-blend navy already in the rotation, maybe this was best result. Of course we still have some work to do before red is a reality.

At $72,000 we’ll officially introduce tri-blend red to the lineup. That means we need another $8,000 to add the sixth tee to Blank. Get us there and we’ll unveil another stretch goal color.

Your support has been incredible so far, now let’s get to $72k!

Our supporters called in the whole fleet and we’re proud to welcome tri-blend navy tees to the Blank family. Nice job on that stretch goal, everyone!

But we’re not just going to rest on our laurels, lounging away in our sweet navy tees. We’re going to set even more stretch goals. And this time, we’re bringing the power to the people. There’s a whole world of color out there, and you fine folks are going to decide what we offer next!

Here are your options: tri-blend light blue vs. tri-blend red.

So pick your favorite. Tell your friends to pick their favorite. Jump on your mom’s computer and pretend you’re her and pick again. We don’t care how you do it, just vote!

Which color would you like to see available?

The poll is now closed.

Current Results:

You have until 8:00pm ET to vote, and we’ll announce the winner tomorrow.

Then stay tuned, because for every $12,000 over our initial goal of $48,000 we’ll unlock another color!

A little more than 24 hours in and we are fully funded, thanks to all of you!

Here’s what that means:

1. Blank is a reality! It’s actually happening, people! Get excited.
2. Our backers are (still) amazing. We were pretty confident we’d meet our goal, but in 27 hours? C’mon. You blew us away.
3. IT’S TIME FOR STRETCH GOALS COLORS!

Okay, so we’re a little emotional right now, but we’ll try to get through this before the music kicks us offstage.

Most of you have heard why we started Blank in the first place. Making a better fitting tee is harder than people think. Of course our customers already knew that—and they let us know too. Poor women’s sizing is a constant problem in the industry. It’s the reason we started this adventure. Now we’ve made a tee together that is different than all the others.

Over the next few weeks we’ll also be sharing some of our behind-the-scenes video footage that explains where we were before Blank, and our process to get here. If you can’t wait that long, you should check out our shiny new Cotton Bureau page for more details.

Alright, so are you ready for the big news? Or should we tease it even more?

Okay okay, you’ve earned it.

At $60,000, we’re releasing a new Blank tee color. Get us over the hump and you’ll unlock a tri-blend navy option!

Why tri-blend navy? Well, according to our data, it’s a favorite amongst our Cotton Bureau customers. Besides our core color offering, it’s the next most popular tee color we sell.

That’s five—count them, five—Blank tees to choose from. Get us to $72,000 and we’ll release another color, but we might put that one to a vote. Stay tuned for more on that.

And remember, if you back any of the multiple shirt packs, once the campaign is over and you receive our backer survey, you’ll have the option to choose any shirt (men’s or women’s), fabric, color, and size combo that you’d like. Aren’t options great?

Thank you so much for your support, and don’t forget to share #BlankbyCB on social media. Let’s make some noise about better-fitting, size-inclusive tees!