Under Pressure.
Having owned a business now for more than 15 years, it occurs to me that what I subconsciously think it should feel like and what it in fact on a daily basis does feel like are quite opposite.
It seems like by now it ought to feel essential, a fundamental aspect of my identity, as comfortable as driving a car or breathing air. That’s three quarters of my adult life, for crying out loud. Yet it really does not. Instead it feels… uneasy? A never ending process of projecting and contingency planning and reacting to Yet Another Unexpected Crisis. More or less constant dread punctuated by moments of either crushing, existential fear or, all too rarely and far too briefly, real joy — which is, frankly, discombobulating.
If you’ve done this — or do this — yourself you know the feeling. If you haven’t, there’s a pretty good chance the reason you haven’t is because of horror stories exactly like this. Who would ever wish this upon anyone? I still vividly recall a local talk Jay and I gave during our first year together titled “Quit Your Job and Start a Business”. It didn’t take long before we realized how naive and dangerous that advice truly was.
So, why? Where does the motivation to endure the trials and tribulations of owning a business come from? I think — and, to be clear, this is just a working theory borne out of compulsive introspection — it’s a paradoxical combination of nothing ever being good enough and the idiotic belief that anything is possible. Let’s call it being critically optimistic, or, better, optimistically critical. Just because something is not great at the moment doesn’t mean a) we can’t identify the reasons for that and b) make it better.
For the inveterate optimizer, especially one who has the most intimate possible understanding of the machine, it’s impossible to resist the siren sound of turning knobs, flipping switches, and swapping out gizmos in the quest to get it Just Right. Is it hopeless? Only if you stop believing.
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A Year in Review
In a world where algorithms and artificial intelligence are inescapable, it’s healthy, maybe even critical, to celebrate not just the small wins but all of the accomplishments that required real work done by us fragile, disintegrating bags of blood and guts.
In that (rather disgusting) spirit, let’s take a quick run through our favorite moments of 2024.
On Demand Totes
About this time last year we dropped a new on demand product, totes. Available in natural and black, it was an easy decision for us to expand the catalog to include an oft-requested item.
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While totes were relatively easy to implement, we also haven’t seen significant adoption or demand. Still, when you need a tote, we’re now happy to say, we can absolutely handle that for you.
New Creator Dashboard
In the before times, logging in to your Cotton Bureau account as a creator dropped you directly into a product gallery view. That’s not a particularly customizable or flexible area. In March we significantly improved that experience with new onboarding, better sales visibility, and space to share relevant product updates.
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Better International Shipping
While Cotton Bureau is based in the US, we have proudly shipped to more than 150 countries around the world over the last 10 years. During that time, shipping providers have changed, production partners have changed, and even the laws have changed. We’re pleased to say that shipping internationally is better in 2025 than it has ever been before.
On Demand Drinkware
One project in particular in 2024 took up more time and required more effort than any other. We started investigating on demand drinkware options way, way back in early 2022. At that point, our only on demand product was apparel. Looking back now with five unique on demand categories available on the site and several more coming soon, it was certainly a simpler time.
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The challenges of displaying a product that has significant depth (with designs potentially wrapping entirely around the body of the object) and challenging material properties (transparent glass or shiny metal), required us to dig deep into the world of 3D modeling. In the end, we’re pleased with the product we shipped and while the work was more than we bargained for, we expect it will continue to pay dividends in the future. In fact, we were able to quickly and easily add on demand mugs later in the year as a direct result of the pipeline that was established.
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Speaking of mugs, we have been very pleased with their performance. As someone who is not much of a coffee drinker, especially hot coffee, I was personally more excited about the glasses and insulated bottles that we brought online first. The market has spoken, though, and you all like your mugs.
Refreshed Content Strategy
It’s borderline obnoxious to call “writing” anything fancier than puking words out on a screen, but, well, if the shoe fits. And every year, we take a hard look at the closet to see what we like and what has worn out its welcome.
Social Media
After a few years in the wilderness, we think we might just be able to see a path through the social media maze. Early Twitter was our vibe. Late Twitter was a drag. X is a cesspool. We’ve never been Facebook people (no explanation necessary). We don’t make videos (sorry TikTok and mid-life crisis Instagram). Mastodon didn’t quite catch on. Threads is… Stepford Wives Twitter? Finally Bluesky arrived like an oasis in the desert. Thus, if you like Cotton Bureau and want to follow, we recommend:
If you must, we’re also keeping an eye on:
Hand-Picked Links
Halfway through the year we introduced a new type of blog post and email: Hand-Picked Links. We published about two posts per month last year with 3–5 links in each post. Most had nothing to do with Cotton Bureau. We just thought the people, products, videos, stories, and projects were interesting. We hope you’ve enjoyed them because we plan to keep doing them in 2025. We love shining a little spotlight on what other people are busy building. Here’s the most recent edition if you’d like to sample the wares.
Feature Friday
Similar to Hand-Picked Links, we love to promote some of the many talented designers using Cotton Bureau. Last year marked the second year of interviews in the new series. We won’t play favorites, so check out the full list below:
- #011 — Todd Radom
- #012 — Maria Tina Beddia
- #013 — Josh Gibson
- #014 — Gerren Lamson
- #015 — Matt Hamm
- #016 — Ben Stafford
- #017 — Brianna Eng
- #018 — Yaron Schoen
- #019 — Mario Zucca
- #020 — Bryanne Skolaski
- #021 — Fell
Blog Back Catalog Restored
Finally, when you’ve got hundred of thousands of words written, it makes sense to preserve them. It’s all here now — the early blog, the tumbler, the Medium blog, the temporary Blank blog. We’re proud of what we’ve done over the years. There are plenty of mistakes mixed in, but c’est la vie.
Pre-Order Campaigns
With more than a million t-shirts, hoodies, patches, stickers, buttons, pins, posters, pillows, glasses, mugs, keychains, hats, phone cases, coins, totes, notebooks, towels, socks, wristbands, masks, magnets, and more shipped, everyone’s experience with Cotton Bureau is unique. But fundamentally, if you really boil it down, we help creators do one of three things: sell something on demand, sell something as a stock product, or run a pre-order campaign. Of those, the heart of Cotton Bureau from when we started in 2013 was the screen printed pre-order campaign. While it’s no longer the most popular way to buy and sell, we still hold it dear which is why we took time out of a busy schedule in 2024 to modernize and enhance that workflow to ensure it continues to be a part of the platform for the next decade just like it was the last.
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If you love screen printing like we do, give the all-new pre-order campaign creator a try.
New Apparel Styles
In the final sprint to prep for holidays, we were able to completely revamp our fleece lineup and add the heavyweight 100% cotton Comfort Colors 1717 tee.
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Despite happening later than we would have preferred, both have been tremendously popular additions. If you haven’t already, we strongly recommend giving them both a try. You might just find your new favorite t-shirt.
New People, Old Places
In the midst of the hurry and scurry, we also had the privilege of traveling to some of our favorite places to meet up with friends of Cotton Bureau.
In August we found ourselves back in Portland for the final XOXO which made it five in a row for me. The Andys do an incredible job every time pulling things together. It’s sad that it had to end, but at least it went out with a bang.
After that it was a quick trip to Austin to meet up with the smartest, hardest working, most creative small business owners on the Internet. It was super refreshing to hang out, talk shop, and crush the best Asian / BBQ in the world at Loro.
As a side quest we squished in a three day whirlwind tour of the Southwest United States with more than 24 hours of rental car driving. We were able to cross five more National Parks off our list including Saguaro, White Sands, Guadalupe Mountains, Carlsbad Caverns, and Big Bend. Whew. Apologies to the friends and colleagues we drove past without saying hello. The road waits for no man.
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Clockwise from top, left: Saguaro NP, White Sands NP, Big Bend NP (2)
Finally, in October, we were excited to partner with Josh Horton on beautiful totes for everyone who attended Creative Works EAST in Brooklyn. It had been almost a decade since we last traveled to NYC. (You might also enjoy my food notes from all three trips on Mastodon.)
While three trips in three months was exhausting, it was so nice to catch up with several old friends and make even more new ones. Plus, we learned a very valuable lesson: not enough people know who we are! That’s something we’d really like to see change this year.
In the virtual world, it was fun for us to welcome a few new notable accounts including Advent of Code, Mike Duncan from my all-time favorite podcast Revolutions and The History of Rome, the very wholesome but sadly short-lived Tim Walz Fixed Your Bicycle, award-winning Apple software developer and video game publisher Panic, and Uni Watch legend Paul Lukas. (It’s a shame this is the first year I thought to commemorate these. For 2023 I would have absolutely mentioned working with internet legends Seth Godin and Jason Kottke and as highlights of the year.)
What’s Next
It has been our practice internally for the past several years to compile a big, sloppy list of stuff we would love to complete in the next 12 months. Unfortunately this list is easily five years worth of work. We then hack it down to a more manageable two years of material knowing full well by the time 2025 is in the rearview mirror we’ll be lucky to have crossed off even ¼ of that shorter, allegedly more manageable catalog — which makes it almost impossible to provide anything approaching guidance on what you can look forward to seeing on the site in the near future.
That said, some projects are far enough along that it would be surprising if they didn’t happen. Foremost among them, on demand stickers. We had hoped to be able to make these available late in 2024. Printing and shipping stickers as needed rather than ordering hundreds or thousands in advance would be a significant quality of life improvement for many creators on Cotton Bureau. We have our fingers-crossed we’ll be able to share more on that front before long.
Several other new on demand categories are still in the research phase. If there’s something in particular you’d like to see, let us know. The more information we have the more we can prioritize the most impactful features.
Lastly, we have two major undertakings I’m nervous to even hint that we are contemplating. They are, if we’re honest, somewhat orthogonal to the way Cotton Bureau has always worked which is quite disconcerting for us. Still, we think you will like them, and they are very near the top of the list of projects for this year. We hope they come off and look forward to sharing more 😉.
Auf wiedersehen, then, to 2024. May the music be better in 2025.