A few of our favorite links from last week, plus one funny horse video that somehow we’re seeing just now.
J.B. Mauney, Bull Rider
Plates and screws in his shoulder, hand, and pelvis; a collapsed lung and a distended liver; broken eye-socket and jaw, shattered teeth; torn UCL, MCL, and ACLs (both); various other tears, breaks, and fractures; shredded rotator cuff, then, finally, forced to retire with a broken neck.
Exceptionally crafted story. Don’t miss the videos.
Kickstarter remains an incredible platform, one that incubates incredible new products while also spawning horror stories of wasted money and unfulfilled promises — occasionally at the same time.
The original Megan board game table was beautiful, functional, and, in most people’s experience, subject to repeated delays and frustrating lapses in communication. Thankfully ours did ultimately arrive (after two full years), and it’s served us well on countless game nights. Hopefully the supply chain kinks have been worked out, because the latest iteration looks fantastic.
We (cautiously) endorse the Megan Plus for tabletop gaming fans.
Speaking of Kickstarter, it looks like our friend Jeff has a few new tricks up his sleeve for the Gather system. Tell us more about this “inner circle” or “VIP group”.
If you missed the announcement last week, we’re excited to unveil a range of new on demand drinkware products including tumblers, insulated water bottles, can sleeves, cups, and drinking glasses. Shop till you drop, or send us something of your own if you think you have what it takes to be on Cotton Bureau.
Hey, hey. Welcome to week four of Cotton Bureau’s hand-picked links. Hope you don’t mind if we set the rest of this post in Papyrus.
Smack for Heinz
Chicago dogs are phenomenal whether you’re in Chicago or working from home, but as proud Pittsburghers, we firmly support your right to choose ketchup any time, any place. We stand with Heinz in providing this essential resource to all Chicagoans.
While we’re talking Heinz, we strongly recommend you boycott every McDonald’s too cowardly to serve the good stuff.
Richard Serra, 1938–2024
Monumental artist, impossible to apprehend virtually, equally difficult to appreciate. A towering legacy, ensteeled around the world in massive, brutal profile. His works survive him.
A long-time favorite, Kris De Decker pushes the boundaries of what is possible with limited resources. The website is solar-powered and endlessly fascinating.
Our catalog of on demand products is growing. Today we would like to officially announce support for a range of insulated drinkware including a 20oz tumbler (brushed steel, black powder coated, white powder coated), a 20oz white powder-coated skinny bottle with a screw-on cap, a 16oz clear acrylic cup with a lid and straw, and white powder-coated can sleeves in both skinny and classic shapes. We’ve also added a 16oz pint glass and a 10.5oz old-fashioned rocks glass.
On demand drinkware is available to all Cotton Bureau creators.
Six beautiful new places to store your drink of choice, seven if you include the Everyday Can Sleeve not pictured.
Getting Started
At a glance, on demand drinkware isn’t much different than on demand t-shirts. The fundamental nature of the job maps closely to what we already do with shirts, phone cases, totes, and hats. The steps are straightfoward:
find a partner who can provide a high-quality product
integrate with said partner to send over orders as we receive them
provide a visual representation (mockup) of the product to creators and customers
Sure, there are other boxes to check like looking up harmonized tariff codes, writing documentation, drawing fancy little icons, etc., but those are the big ones.
We found the right partner easily, and we knew it right away. That just left the totally harmless sounding step of making the mockups — which ended up taunting us for, oh, a year-and-a-half. 🫠
3D Rendering
If you look at the pint glass above, you might notice that, unlike a t-shirt laying flat on a table, it curves. In fact, the printable surface of a pint glass is a full 360º circle. We needed to find a way to allow people to see not just the front, but the sides and the back as well, ideally from all angles. With the work that we had done on embroidered hats, we knew that simply overlaying the artwork onto the surface and warping in two dimensions was going to be nearly impossible.
On top of that, something else you will notice when you look at a pint glass compared to a t-shirt or a hat is how much more complicated it is to get the lighting right. With a t-shirt, you have some shadows, highlights, and textures to separate, and that’s pretty much it. With a pint glass, you have reflections, refractions, transparency, and a bunch of other concepts too technical to even get into. Basically, it’s a nightmare. After a marathon conversation on the pros and cons of different approaches, we decided we would need to go all-in on a fully 3D rendered solution. It was something we had zero prior experience with, so a) risky and b) a ton of work. But who doesn’t love a challenge?
With some very generous assistance from our new manufacturing partner, we identified a 3D modeler who could help us with the basics. They fixed us up with meshes and textures for each of the drinkware styles that you see on the website. After (more than) a few rounds of revisions to the geometry, textures, and polygon counts, we brought the models into our own tools to tweak lighting and dozens of other parameters to produce the most accurate and realistic mockups possible. Nothing is ever perfect, but they looked credible to us. Time to step on the gas.
The new tumbler in stainless steel, white powder coat, and black powder coat.
The Browser
Models were good, the plan was starting to come together, time to get cracking on the code. We were confident we would hit our internal deadline of late March. Since you are reading this in mid-to-late April, you might be able to deduce that something went, uh, slightly off the rails. After 15+ years of building websites, our estimates ought to be bulletproof. You simply keep doubling the amount of time you expect something to take until your calculator breaks. And yet, there’s always just something you failed to predict. In this case, while our work laptops didn’t break a sweat rendering hundreds of 3D models at a time in the browser, our latest-gen iPhones… crashed almost immediately? That can’t be right.
Yet it was true. Even a small number of models brought mobile Safari to a screeching halt, not merely spinning and chugging but straight giving up and reloading the page. After a few days of somewhat frantically poking and prodding, we found that the mobile browser world is simply not ready for our big, beautiful drinkware models. Our 3D smoke is too tough. Our high-resolution textures too different. Our alpha hashing too bad. Safari decided to kill us.
Now what?
With a fully in-browser 3D solution out the window, we needed to pivot. Mercifully, we didn’t have to throw everything out. Browsers seemed willing to tolerate one model which meant as long as we could posterize everything else on the page, we would still be able to use the single model for creating and viewing products. After all, how many models can you interact with simultaneously?
The solution took us back to the server and the land of Blender. Like any other time a bag of lemons is thrust at you, you might as well find some sugar and make lemonade. The work that we had done last year moving to a just-in-time image rendering system ended up being essental to delivering our new server-generated drinkware mockups. As a bonus, the ray-traced mockup images created by the server are tack-sharp and provide a useful archive of images for us to draw on in places (like email receipts) 3D models can’t go. Those are actually some big unplanned wins.
We’re currently loading the 3D models on every product page as a secondary view which allows you get a full picture of the product while the default view is a plain vanilla image. Browsers like that. On some level it’s disappointing we had to take a step back from our original plan for 3D everywhere. The good news is that we ultimately received all the benefits of pursuing the 3D model path since it serves as the foundation for rendering out static 2D images. And when mobile hardware and software catches up, we’ll be ready.
The Product
Now that we made it through the jargon, let’s not neglect the product itself.
The glassware is absolutely solid. Simple and sturdy. We think you are going to find that’s a crowd-pleaser. The printing on all of these products is UV which means full-color, slightly textured, and, unfortunately, not dishwasher safe. Seeing printed graphics on glass is kind of wild. We don’t recommend full-bleed color because of the unprintable areas at the tops and bottoms, but anything else you can think of is fair game.
Rocks and Pint glasses, respectively.
The insulated clear acrylic cup we’ll admit is a touch different, possibly an acquired taste. For summer lounging and general purpose use though, there’s something to be said for a lid, a straw, and hours of temperature regulation — all while being able to see your beverage. Give it a try and let us know what you think.
The straw cup with centered logo and full bleed graphic.
Speaking of letting us know what you think, we do have access to more drinkware options. If there is a particular form factor you think we should have, tell us. We wanted to keep the launch lineup manageable, so we selected our favorites.
We’ve got two bottle styles right now, the 20oz tumbler and the skinny bottle. The tumbler is a little wider, and the lid includes a quick-slide mechanism. You’ve probably seen (or possibly own) similar tumblers from other brands. The lids should be compatible, so feel free to mix and match those. For the tall and skinny bottle, the lid screws on securely. No leaks to worry about when tossing it in a travel bag.
Insulated bottles, the tall, skinny one and the burly boy.
Last (and my favorite personally) are the insulated can sleeves. We go through more aluminum cans at my house than I care to admit. Everyone loves the insulated can sleeves that we have, but there aren’t enough to go around, and, to be fair, they’re a bit boring. We’re looking forward to seeing what you all add to the site and letting the kids finally each have one to call their own.
Insulated can sleeves, our favorite new product. Fits standard and skinny cans.
That’s it. Go nuts. Create as many products as you want. Feel free to split them up by style or keep them all rolled up together. Everything should ship within a few days, though, to be fair, this is all new to us. You could call it a beta if you want.
Final Thoughts
We’re rapidly approaching our 11th birthday here at Cotton Bureau. That’s a long time to be doing the same thing. Honestly though, we truly enjoy the work and feel like we’re just getting started. It’s always satisfying to set goals and achieve them. On demand drinkware was an absolute slog at times, but being able to ship it today — even if we can’t stop seeing all the warts and scars — is a wonderful feeling.
Please be gentle (and patient) with our poor servers. We’re still optimizing some of the image generation. Ray-tracing is a massively resource intensive operation.
As always, we not only want but need your feedback. Let us know what we could be doing better. If it can be reasonably accommodated, we’ll certainly try.
A quick note for our friends abroad, we just added a new service level that we strongly recommend you use. The new default shipping option for international orders is about as close to a perfect blend of quick, reliable, and cheap as we’re going to get. To most places for most packages, it’s going to be cheaper than the existing basic shipping service (still available), and it’s always going to be faster, more reliable, and more transparent. It’s door-to-door FedEx service which means it never leaves their hands. Tracking is top notch. Duties are always paid at the time of checkout, so no surprises there.
When evaluating shipping services, we prioritize the customer experience even if it ends up costing a little more. Until now, that was nearly impossible to find. Options on the low end of the price range (including our existing basic option) leverage domestic postal services to get packages to their destinations. Those services are never as quick or consistent as we would prefer. On the higher end, fully tracked and delivered services were painfully expensive. We’re very pleased that FedEx has been able to develop a service that is much closer to the middle of the price range while delivering the high-end performance.
Over the last 10+ years we’ve tried more or less every shipping service, from DHL to UPS and everyone in between. Our current mix of services is by far the best we’ve ever had. We think you will find that you agree once you experience the new premium shipping option.
Welcome to Cotton Bureau’s hand-picked links, tax edition. Time to blow that refund.
KNOB Keyboard
Shipping in Q3, who doesn’t want a modular keyboard with two knobs, a tiny screen, magnetic risers, and electric orange accent keys? Designed by Ben Fryc, built by Work Louder.
So many fantastic posters, but for some reason we couldn’t find one for Cleveland?
Webbys
Our friends at Letterboxd, Discourse, and Texas Monthly are all up for some well-deserved recognition. Give ‘em a vote if you’re so inclined, and have a scroll through this year’s nominees while you’re there. May the best websites win. (Voting ends Thursday.)
If you’re a golf fan, it doesn’t get any better than the annual Masters tournament at Augusta National Golf Course. If you’re a fan of the Masters in particular, it doesn’t get any better than the 2024 edition. The world’s best players finally back together, brutal wind, firm conditions, almost zero movement in the top score Friday and Saturday, and a dominant performance by the world #1 Scottie Sheffler to win going away for the second time.
If you’re just here for drama and fashion as filtered through the lens of golf apparel, though, Malbon owned the headlines and discourse. From the baggy, billowy pants on Thursday to the sweater-vest so loud the club insisted it be removed, the average golf watcher was truly in shambles seeing someone not in the standard fitted pants and polos.
