Feature Friday #031 — Matt Windsor

Catching up with Matt we learned in addition to his design career he may just have a future in Hollywood? Warning: intense popcorn cravings and Stranger Things spoilers ahead.
P.S. Get 20% off everything in Matt's Cotton Bureau store now through Friday, July 3 with coupon code featurefriday20 at checkout.
Matt! Hi! Welcome to Cotton Bureau’s Designer Interview Series. Let’s start with the basics. How have you been? Where have you been? What’s your life looking like lately?
Hi there! Thanks for having me! At the moment I'm going through one of those busy periods, which can happen with freelancing, where everything seems to come in at once. That combined with the multiple feet of snow currently covering my Cape Breton home, has meant I haven't been going to too many places recently. Although I feel like I’ve been traveling very far and wide through the book I'm currently designing — it’s all to do with NASA and the history of space exploration — and I’ve been enjoying nerding out on all the cool picture research.
How life’s treating you?
Okay okay busy is stressful I’m sure but also a good problem to have as a freelancer. Plus, if you’re stuck at home anyways ¯\(ツ)/¯ Cape Breton is probably incredible though, eh 🇨🇦? I would be super antsy if I was trapped at home knowing all that adventure is right outside my door.
A NASA book sounds like fun, I bet you’re learning all kind of interesting tidbits. Have you made your way over to thanking my lucky stars this interview is being conducted via email so I don't have to butcher this name Kejimkujik National Park? As a Dark-Sky Preserve I feel like a visit would qualify as research. Maybe on a clear night you’ll be able to see some astronauts floating around up there ;)

I definitely prefer to be busy than doing nothing, but I do like a bit of down time to go outside, and to work on personal projects like t-shirt designs. Trapped is a good adjective to describe it, with all the ice surrounding the home just waiting to catch you out! The winter here is way more brutal than my British origins. Excellent emoji game and Canadian language skills by the way.
The NASA book is so interesting, full of history, facts, and great photography (I don't get any royalties by the way). It’s certainly inspired a few doodled designs in my sketchbook which one day might get worked up. It was while working on another space book years ago that inspired one of my first designs (“Rocket Science”) which Cotton Bureau featured in the T-shirt Tuesday email. I was super grateful so thanks a bunch for that!
I haven't been to Kejimkujik but it looks a special place. Truth be told I’m a fair weather camper — a tent big enough to stand up in, queen-sized airbed, etc. There’s a Korean YouTuber I watch called Ryucamp who lets me live out my cosy camping dreams and supplies cute dog/gadget/food envy.
Yeah, busy is in many ways more comfortable in my opinion, but always nice to have balance. What took you to Canada? Poutine perhaps?
I love to hear the origin stories behind designs. I get to look at all the products on Cotton Bureau and naturally have my favorites but any time I hear about where the ideas came from those designs get bumped to the top of my list. Oh, and speaking of your designs.... how did we feel about Stranger Things Season 5? Live up to expectations?

Yep, busy isn’t so bad. And freelancing was how I could move to Canada in the first place. The short version is, about ten years ago my (now) partner came over to the UK on holiday, we messaged on OKCupid, a week later I almost took her to my sister’s wedding as my plus one but then realised that was perhaps a bit crazy. So our first date was the day after (mostly in a parking lot because we got carried away chatting in the car), our second date was in New York, and our third date was in Canada. Pretty standard stuff really! Long distance dating for a year followed, then 9 months traveling together around Europe, before heading over to Canada, and then the pandemic hit. I've stayed ever since and I'm now a proud, dual-passport-wielding, honorary Canuck. And yes that was the short version. Also, poutine is chef’s kiss.
[SPOILER ALERT]
Now then, Stranger Things. First off, I think by and large they stuck the landing, on what was a ridiculously hyped up final season. That was probably the main problem — the expectations were set unrealistically high. The best bit was obviously the mid-season finale Sorcerer episode. The whole season was a bit crammed with stuff, but the final Vecna fight seemed to be over too quickly for my liking. Give us a video game style multi-phase boss fight! Also I’m glad none of the main cast died, and I found it weird that some viewers were sad no one did. What about Eddie and Bob?! (and Barb!) #toosoon. Was it a perfect nat 20? No. Could it have done with just a few extra key lines of dialogue or small tweaks to make things better. Sure. But we can all agree at least they didn’t Game of Thrones it right?!
[/END SPOILER ALERT]

Oh my gosh I love this so much. But also it really feels like the plot of a great rom-com: 3 dates, 3 countries, and a pandemic? All we need now is Matthew McConaughey and Kate Hudson to sign on and I think we have a hit on our hands.
I have to admit, I have not finished Stranger Things yet. I actually fell off at some point in season 3. After your review though I'm honestly considering picking it back up. I completely agree the expectations were set way too high then once it came out and people were disappointed and I decided to pass.
Alrighty, one last question for ya then we’ll wrap this up. Of your Cotton Bureau designs, do you have a favorite? I'm partial to Bad Decisions Make Good Stories but there are so many great choices.
Alright, alright, alright, any screenwriters please feel free to get in touch!
Sometimes I find myself watching a show or a movie just to avoid spoilers. And I’ve just this second realised I may have spoiled some parts of Stranger Things for you! We can edit all this right?! Or put a disclaimer at the top. Sorry if I’ve ruined anything for you.
It’s hard to pick a favourite design of mine, so I’ll cop out and name three — Rocket Science, because it combines NASA and humour, Forever on a Sidequest, which combines my love of gaming and accurately describes my life, and Like Cher Subscribe, because I love puns and it just brings me joy.
Speaking of joy and Bad Decisions Make Good Stories, a lovely CB customer got in touch with me to say she'd bought that shirt for her sister and it was perfectly appropriate. The attached photo she sent made me genuinely laugh out loud and was a highlight of last year. Because ultimately, the thought of someone liking one of my designs and wearing it, brings me such happiness. Stares off into the middle distance and removes glasses, it’s why I do what I do...
Thanks for the chat and for all the hard work, care, and attention from you and the team at Cotton Bureau!

Hahah we’ll be sure to put a spoiler alert, but as for me, nothing has been spoiled. If anything you’ve revived my interest in Stranger Things. I’m sure the Duffer Brothers will be in touch soon to thank you for the additional views.
Three choices is fair. I almost went with Like, Cher, Subscribe 😂 So good. Choosing favo[u]rites of anything is so tough. What a nice struggle to have though, eh? Having so many great options is rad.
And lastly, I love this so much. That’s so cool they reached out with a photo. I hope she’s all healed now but couldn’t agree more; Bad Decisions Make Good Stories [and the best photos].
Take care, Matt! Can’t wait to see where life takes you next.












