Feature Friday #032 — Annica Lydenberg

We’re so happy to re-connect with our friend Annica today to talk Australia, AI, and A’s and I’s. Plus, get 20% off everything in Annica's Cotton Bureau store now through Friday, July 24 with coupon code featurefriday20 at checkout.
Annica! We’ve worked together a bunch over the years — including the custom design you made for Cotton Bureau’s 12th birthday — but somehow we’ve never made the time to get you on the record for an interview. Let’s get that fixed! To start, here’s an easy question (I hope!) but one I would love to have answered: how did you decide to name your design studio “Dirty Bandits”? There must be a story.

Ironically, Dirty Bandits actually started as a t-shirt company back in 2003 when I was in my early 20s, chasing something new, and living in Sydney, Australia. This was before companies like Cotton Bureau made small batch or 1 off printing affordable and possible. I was designing graphics, my roommate and I were screen printing in our backyard, she was doing some cool cut and sew things and we were selling at the local market on the weekend and then started selling in shops. We named our label Dirty Bandits with ‘Dirty’ being a reference to our grungy style and ‘Bandits’ with a reference to the Pablo Picasso quote “Good artists borrow, great artists steal.” Art is always taking ideas and inspiration from other aspects of culture, history, science, language and I love that.
We incorporated in the US so we could start selling our t-shirts here but I was spending so much time designing websites to support our t-shirt business but by 2004 it wasn’t financially possible to do both. So I moved back to NY full time, we stopped making t-shirts, and I simply kept the business name for my design services and here we are 23 years later.
Oh, that’s interesting. We didn’t really get into selling t-shirts until 2010, but the exact problem you had (small batch t-shirt printing) is why we started Cotton Bureau. We needed it for ourselves, so we built it.
I’d love to hear more about Australia. I just finished reading In a Sunburned Country by Bill Bryson, and it sounds incredible. Did you get out of the Sydney area much? How did you like it?
Ugh, I did so little exploring during that time - I was in my early 20s and mostly just went to see music shows and went to the beach! I went back in 2015 to Melbourne for an art show and to paint murals. I did way more exploring then and even stopped in Sydney and went to the Blue Mountains which was epically beautiful. I could really use another trip down there for sure!
That’s a shame! You definitely have to go back. Don’t tell anyone, but I am starting to plan a trip to Australia and New Zealand in 2028. Somehow I missed the total solar eclipse when it passed less than an hour from my house, so now I have to make up for it by traveling to the other side of the world.
Let’s jump forward to 2026… what’s fresh trouble is Dirty Bandits into?
I went from t-shirts to websites and banner ads to an interest in hand-lettering. I went to Type @Cooper in 2011 where I learned to create fonts and to San Francisco where I learned about sign painting.
Now in 2026 I’m focusing on branding, mural design and painting, and making fonts. This is my first year releasing fonts commercially and it’s super exciting! I am focusing on fun, energetic display typefaces.

Tell me more about the typeface design. What made you decide to get into this space? What was your experience like?
Getting into typeface design was kind of an accident-meets-purposeful move on my part. In 2010 a new program popped up at Cooper Union in New York called Type@Cooper. It was a one year certificate program in typeface design that was a few evenings per week and weekends per month, so I could continue working and get this education at the same time. I was dying to get into hand lettering and I thought, “Close enough!” Typeface design as it turned out was actually VERY different than hand lettering. I was in way over my head and got a much more serious typography education than I anticipated. I am so grateful I did it but I was so intimidated still be the process and the technical aspects that I promptly didn’t release a single typeface commercially for the next 15 years.
I have continued to grow and develop with my lettering skills and I realized that there is a place for fun, funky, bold display typefaces so that is what I have been doing this year on top of my regular client work.
Like all designers I am forever testing out new markets for ‘passive income.’ Which basically seems to involve putting a TON of work into something that pays very little if you’re me. I haven’t cracked the code on making passive income streams pay off so I am careful to do only projects I would do free anyway!! I love making fonts, and I love designing stickers and merch and posters with those fonts for the sake of promo / fun.

Ah, yes, the passive income trap. I love your approach though. Do what you want to do and share it. Maybe it will turn into something, you never know!
Speaking of passive income, you’ve got a lovely set of shirts, hats, and mugs available on Cotton Bureau right now (Nope, Bruh, GOAT) that work for everyone from Betas to Boomers, but those were from before you became a Font Designer™️. I’m happy we were able to line everything up to get an original design with one of your new typefaces featured in this week’s Cotton Bureau Shirt Club as a throwback screen-printed campaign. Do you foresee any upcoming shirts using Still Cool, Pucker Up, or Almuerzo?
Oh I absolutely do! Next week I’m going to do a couple with Still Cool, that one is my favorite. There are two versions of that font, so I will probably do one for each, there is a solid and an outline with a drop shadow. Side note about Still Cool, the uppercase and the lowercase have the same letterform but different piles of snow on them.



How do you do.

I am obligated, of course, to ask every designer about AI. Since we re-started our interview series, the landscape for visual content generation tools has only gotten more crowded (and, arguably, more bleak). Where are you at with this? I can imagine a full range of emotions triggered by what at this point feels like a very near future LLM hegemony.
I know AI is here and changing every day. I find ways to use it to fill in where I don’t have strengths or resources - captions for social or realistic looking mock ups. But there are certain things it’s not gonna do. It’s not actually empathetic, particularly clever and it can’t paint a wall. Those are things that make me the kind of designer and illustrator I am.

Are sure it can’t paint a wall?? I get that though, and of course I agree. It’s a soulless, pattern matching copy machine. But it is getting quite good at it.
Okay, last question and I’ll let you go. We talked earlier about your time in Australia. Do you have any fun trips planned for the near future? Where would you like to go next if you could?
I have set my sights on a Japan as my next epic adventure for inspiration but that probably won’t be for years. Short term travel goals; National Parks of Utah, Arizona and New Mexico. I want to breathe clean air and look at gorgeous skies and wide open spaces.
Japan would be epic, no doubt. I’ve yet to make it anywhere outside of North America and Europe, so hopefully we can do this again someday and you can tell us all about it!
























