True Shopping Cart

Last month we updated the Cotton Bureau checkout experience. Here's what you need to know:

Buy Multiple Items

See a shirt you like? Add it to the cart. Notice another shirt you just can’t live without? Put it in the cart too. What’s the big deal, you ask.

Well, pre-ordering shirts from more than one designer is complicated. How (and when) do we charge your card? When do we ship your shirts? What happens if one of the shirts you pre-order doesn’t make it? If you’ve been here from the beginning, you know we chose to punt on those questions originally by designing and building the simplest possible pre-order system that worked: one shirt from one designer.

That may be fine for some people—and may have been necessary for us to launch—but it wasn’t good enough any longer. Customers want to buy more than one incredible design without being penalized by unnecessary shipping costs and inconvenienced by the hassle of checking out multiple times. Finally (at least that’s how it feels to us) that’s possible.

So give it a spin, add a thing to your cart and then another thing. If you find yourself swept up in the euphoria of the moment, wondering why you just ordered  three more black tri-blend tees you were pretty sure you didn’t need and one killer tri-evergreen tee, don’t worry: it happens to the best of us. We’ll be right here when you get back to break down that mesmerizing checkout.

Off-Canvas Cart

Back? Good. What a rush, am I right? Never seen anything like that before? It’s okay. Take a deep breath.

In re-evaluating the checkout experience, we got really excited (as usual) about doing something we’d never seen done before: a completely off-canvas cart experience. Add a product to your cart, have it slide out. Click “Go to Shipping” and it slides out even more*. Whoa. “Review Your Order” reveals a third and final pane in our immersive, rub-your-eyes-to-make-sure-you’re-really-seeing-this, off-canvas checkout triptych. Hit the cart button or anywhere left of the cart (if you can still see the page) to go back and add more tees. What started as a “what if?” scenario turned into one of the best checkout experiences we’ve seen on the Internet.

*On larger screens only; small screens have one slideout pane with the checkout experience showing vertically. (Of course everything is responsive. Come on.)

And we’re not just saying that. Look, here’s what [famous online tech publication] wrot—hmm, mumbling noises from off-stage. Ah, well, it seems our non-existent PR department has failed to feed the tech publication trolls. You’ll just have to take our word for it that it’s the smoothest, illest, most beautimous checkout experience you ever did see, or, better, go buy something already and see for yourself.