New Apparel Styles

We’ve made some big changes in the past few weeks to our default color bundles.

For 10+ years we’ve sold almost exclusively lightweight tees. First from American Apparel, then Next Level. We did offer a heavyweight tee from Gildan (first the 2000, then the 5000), but the intention was primarily to make sure we had a size-inclusive option in the lineup. Starting a few weeks ago, though, we’re proud to add the Comfort Colors 1717 as a premium heavyweight t-shirt option. We’ve been testing it (ahem, wearing it) frequently, and we’ve got to say… those of you who have been on #teamheavyweight for years have been absolutely right. This is a fantastic shirt.

But that’s not all. In addition to the 1717, we’ve expanded our on demand fleece lineup to include our all-time favorite crewneck sweatshirt, the midweight Bella + Canvas 3901. We’ve also added the B+C 3719 midweight pullover hoodie, the B+C 3739 midweight zip hoodie, and the Comfort Colors 1566 heavyweight pullover crewneck sweatshirt. These are all phenomenal sweatshirts that we know you will love wearing.

On a less exciting but more practical note, we’re returning to the Gildan line of sweatshirts for our basic fleece option. Last year we switched to Delta fleece in order to provide more color variety and a higher quality garment. Unfortunately, and if you don’t follow the t-shirt industry this may come as a surprise, Delta lit itself on fire earlier this year and no longer exists, which meant back to the drawing board for us. The Gildan 1800018500, and 18600are solid, practical options that allow us to offer a full range of on demand colors this season.

On the pre-order side, not only do we have all of the above styles available, we have also added the Independent Trading Co. IND4000Z heavyweight zip hoodie in a wide array of colors. We’ve always used and loved this particular outdoor sweatshirt, but we’re happy to be able to increase the number of color options available by default.

N.B. Not all Comfort Colors 1717 and 1566 colors are currently available for on demand products, though we anticipate that will be resolved soon.

Comfort Colors 1717 Ivory

UI / Definition Updates 💻

Expanding the core products we offer did require some updates to the user interface and how we talk about the product. Traditionally, our default shirt was simply the “Standard” tee, while the more size inclusive option was the “Heavyweight” tee because not only was it bigger, the fabric itself is heavier. With the new heavyweight tee coming it at a higher price point and quality, we needed to disambiguate the styles. Since this is likely not the last time we’ll need similar language, we’ve developed several new labels internally including “lightweight”, “midweight”, “heavyweight”, “basic”, and “premium” to hopefully make it easy for everyone to tell the difference between styles at a glance.